Dubai has grown real fast into a big name not only in the UAE but in the world. From infrastructure to science and technology, Dubai has shown tremendous growth. Creative marketing is one of these industries that also has grown over the years. Companies are taking help from creative marketing agencies to grow their particular brands. Without much ado and let’s dive into the Creative Marketing Agency Dubai blog.

What is a Creative Marketing Agency?

In layman's terms, a creative agency is a venture that services new strategies and marketing ideas to help brands achieve their aim. Their expertise is normally across ad services, design & technology. It also provides PR, advertisement, marketing and sales.

Why Do You Need a Creative Agency in Dubai?

Dubai is growing fast and the need to have a creative marketing agency for the brands is very essential. The need for a creative marketing company are listed below -

Specialist in Idea Creation and Branding

Idea creation and branding is the first step towards building the brand. At the initial stage, branding is way more than planning a logo. It is also about knowing your target audience. The creative agency works on the following for developing the brand -

1. Target Audience
2. Logo Designing
3. Brand Strategy
4. Brand Storytelling
5. Roadmap

UI/UX Design and Website Development

UI/UX design is like a spine for any brand. Moreover, website development is very important to run a website. Here are the below points-

1. Innovative and mobile-friendly design
2. Fully SEO-optimized structure and content
3. User-oriented interface and quick navigation
4. Super fast loading speed for a perfect user experience

Content Creation

Content creation is very important for any brand. Content is a need for any brand to showcase to the users. So, a creative marketing provides the following things -

1. Copywriting – Quality and informative content for ad campaigns, blogs, and websites.
2. Photography – Professional photoshoots for websites, social media, and advertisements.
3. Video Production – product demos, commercials and corporate videos.
4. Graphic Design – creative and perfect visuals for print and digital marketing

SEO & Digital Marketing

SEO and digital marketing are very essential for website traffic and performance on the Google search engines. SEO has the power to showcase brand visibility. Here is what a creative marketing agency can do for the brand -

1. Influencer marketing to jointly work with content creators and industry pioneers
2. Search Engine Optimization (SEO) to get feature in Google search and rankings
3. Email marketing to grab attention related to the brand
4. Pay-Per-Click (PPC) ad for quick traffic traffic and conversions into lead

Event Management

Creative marketing agencies are also skilled in event management. The services are listed below-

1. After-event marketing and promotions for the event
2. Audio-Visual (AV) production
3. Brand functioning and experiential marketing
4. Venue planning, setup and execution
5. Development of a concept and theme making

What does a Creative Agency Offers

Working with a Creative Marketing Company for a brand has its several benefits. These benefits are mentioned below -

Professional Teamwork

Be it from content creators, designers to digital marketers, Creative agency works in a team of specialists fully dedicated to delivering knowledge.

Working with Innovation

Creative agencies always work on client’s aims, to deliver the best results. Innovation, on the other hand, is very effective to get creativity.

Market Trend Analysis

By studying the market trends and user behavior, Creative marketing agencies make sure that each campaign is supported by data and insights.

Effective Portfolio

Effective portfolio of delivered projects, Creative agencies worked with popular brands on various industries, delivering impactful results.

Brand Elevation

Creative agencies always focus on many things for the brand. Brand elevation is one of the things that creative marketing agencies focus on to make the brand visible among the masses so that it can satisfy the brand needs.

Increase on ROI

For every brand or a business, Return on Investment (ROI) is also important. The brand expects creative agencies to deliver the desired result and ROI. At the end of the day ROI matters to brands.

How to Start a Creative Marketing Agency in Dubai

Thinking to start a creative marketing agency in Dubai comes with some strategy, here are the points for your reference -

• Key Targeted Areas: Starting a creative marketing agency comes with planning and execution. It usually starts with your focus area, target audience etc. Getting familiar with the target audience can boost your plan.
• Planning: Planning is one of the most important things for every business or company. You need to form a roadmap according to your Key Research Area (KRA) and go with it. On the other hand, a company's Unique Selling Point (USP) will be beneficial in terms of business and services.
• Team Hiring: Hiring the team members according to their roles is also very necessary. It usually includes copywriter, scriptwriter, video editor, graphic designer, SEO personnel's, Public Relation (PR), sales, accounting, operations, product development etc.
• Company Name: Company name should be catchy and creative so that it can garner clients. Company name is the key decider for the business and growth. It is very essential for brand's identity and recognition. It is like a first impression of you in front of a potential client.
• Legal Backing: It's important to have a solid knowledge of industry-quality contracts to shield both your agency and its clients/customers. This involves contracts of service, intellectual property rights protection, non-disclosure agreements.
• Financial Administration: Though creativity is your forte, financial health determines sustainability. Continuous inspection manages invoicing, cash flows, and keeps tabs on expenses.
• Forming of Key Performance Indicators (KPIs): Tracking of KPIs is essential, so it listed below:
  • Employee Satisfaction
  • Net Promoter Score
  • Customer Lifetime Value
  • Lead Conversion Rates
  • Monthly Recurring Revenue (MRR)
  • Client Acquisition Cost
  • Website Traffic
  • Retention Rate

Hope the creative marketing agency Dubai blog has given all the detailed information regarding the topic. For better creative marketing agency services and experience you can also try The Visual House. Here we provide best in the industry services.