Best Social Media Marketing Strategies for Dubai, UAE

In this digital world every business or brand wants to succeed. And hence each brand needs to be noticed digitally. Brands who wish their products or services to gain visibility on a global platform, need Social Media Marketing (SMM) to showcase their products/services.. In Dubai, UAE too these social media strategies are working very well for various products in terms of traffic and engagement. For the past few years, marketing for social media has become essential for the brands to levitate their products reach. A great social media strategy will give the product a booming push. In this blog let’s just dive into the realm of social media marketing.

What is Social Media Marketing?

Social Media marketing is a method of exploring social media platforms to push a product, service or brand. SMM requires making and sharing content, audience engagement, and already targeted ad campaigns to gain numerous business aims such as leverage website traffic, amplify sales and enhance brand value and reach.

Why Do You Need Social Media Marketing in Dubai, UAE?

Social media is now a must-have tool for a brand to rise and grow. Here are the important points to consider-

Essential Insights: Social media platforms offer important insights and data into customers and their behavior. This data will redefine brand's marketing strategies, personalize brand offerings, and better customer experience.
Creating Rapport and Brand Community: Social media permits brands to form a community around desired brand, forming a loyalty and sense of belonging among customers. Taking part in conversations, addressing concerns, and giving important content. By this a brand can create rapport and brand community.
Better Customer Service: Social media platforms provide a suitable channel for offering customer service and support. Responding to addressing concerns, and inquiries, brands can magnify customer satisfaction and form stronger relationships.

Benefits of Social Media

Social Media can be beneficial for companies or brands to enhance the best social media experience. Here are the valuable points-

Relationship Building: Social media platforms are for direct and indirect lines of communication with your subscribers/followers by which you can get feedback, discussion, network and connection with the audience.
Enlarge awareness for Brand: The nature of social media platforms permits brands to build persona across vast audiences and enhance awareness towards a brand. Better awareness of brand means leads in upcoming leads.
Lead Generation: Brands can generate and convert leads directly on social media platforms such as Facebook/Instagram, Direct Messaging (DM), Call to Action (CTA) buttons on profiles, and booking of an appointment.
Grow your business: Social media allows brands to turn a firm/business into a vital participant in desired market. Brand interactions, posts, profile and with users form a welcoming appearance that brands audience can connect and come to trust.
Traffic Generation: Traffic can be generated from blog posts, profile link, ads, social media too also provide increase in traffic. SEO also plays a key role in enhancing website traffic.

Types of Social Media

Marketing for social media is very vast and there are certain types of it. Here are the valuable points-

Social Media Contests and Giveaways
Content Marketing
Community Building
Influencer Marketing
Social Media Advertising
Social Media Management
User-Generated Content (UGC)

Important Social Media Strategy for Brand in Dubai, UAE

A social media strategy is a foolproof plan that shapes how a brand or individual will use social media platforms to gain desired goals. Here are the points-

Target Audience: Designing products for which target group is an important step. Understanding who you are trying to reach, inclusive of interests, online behavior and demographics.
Goals: Directly defined aim that goes with whole business goals like enhancing awareness for brand, planning website traffic, lead generation, or uplift sales.
Budget: Regulate the monetary assets allocated to marketing related to social media, inclusive advertising spending and tools.
Measurement of Performance: Forming metrics to trace progress towards your goals, like engagement rates, website traffic, follower growth, and lead-conversions.
Developing Content Strategy: Road mapping a plan for the types of content to create/make and share, including posting schedule, topics and formats.
Engagement Strategy: Define how you are going to interact with your desired target audience, respond to comments and messages, and cheer participation.

Employee Generated Content (EGC) in Social Media

ECG is a new and impactful social media strategy where employees make and share content about their business/company, products, etc. This type of engaging content enhances the relatability, authenticity of employees to improve the brand and build trust with the audience. EGC can take numerous forms, including social media videos, blog articles and posts.

Organic vs Paid Search

Organic and paid reach is important in measuring the social media statistics of any company or a brand. Here is the detailed explanation-

Organic

Organic Search is basically unpaid. Organic search is based on the content's relevance to the keyword query rather than because of Search Engine Marketing (SEM).

Paid

Paid search comes in the form of ads. Search engines will show these ads close to organic search results. Paid search is the primary way for search engines to make profit. Ads are almost consistently shown at the very top of a search result, or in a left/right sidebar.

Use of AI in Social Media

Using innovative technology such as Machine Learning (ML) to examine user data and interactions on social media platforms is known as artificial intelligence (AI) in social media. This implies that marketers can utilize AI for influencer research, ad targeting and management, brand awareness, social media listening, and content production. This makes it possible to make data-driven decisions that can influence a social media strategy.

Tools for Social Media

There are many social media tools where a brand can meet its targeted audience. Here is the different social media tools list-

Buffer
Canva
Community Building
HubSpot
SEMrush
Hootsuite
AdsReport

We hope this blog on Social Media Marketing in Dubai, UAE has provided all the necessary information. You can also try The Visual House for the social media strategy. We offer the best in the marketing services.